Airtel in Partnership with Access Bank launched the Access Mobile Money accounts with aim to have 50% active account across west Nigeria.

Successful partnership with 10 major markets associations in Lagos.

Strategic and innovative branding deployment across all activation venues.

Secure strategic location within market to increase brand visibility across 10 major markets in Lagos.

Recruitment of Marketers.

Successful brand connection with shoppers and market distributors.

Deployed Access Money agents to engage potential customers, drive mobile money adoption, and achieve exceptional results—exceeding sales targets by 80% and delivering over 20,000 app downloads across multiple markets.

Successfully rewarding consumers with branded giveaway.