Airtel iPhone 5 Launch – Rock Thompson Inc.

Project Name

Airtel iPhone 5 Launch

Airtel

Project Background

iPhone 5 formal launch on the Airtel platform and required impactful market entry.

A Trade / Media Launch

In-Store Brand Experience

Consumer Activation

Rock Thompson's Role

Unveiling event
In-store Sales Activation
Consumer contact programmed to induce sales outlets.
Activation
Crowd generation
Brandin

Achievements

Event had huge turnout of over 600 guests at the Launch event.

Brand experience was well achieved by deploying strategic specific Airtel iPhone branding.

VIP attendees.

On ground sales around 36 outlets in 8 cities.