5BY20 programme - an initiative to facilitate the economic empowerment of 5 million women through the global Coca-Cola value chain by 2020.

Coca-Cola Nigeria set an aggressive target to train 30,000 women owners/operators and managers of its distribution and retail outlets, as part of the 5BY20 programme. Project kicked off in November 2012 and ended in February 2013.

Target:
Women across young, middle-aged and elderly groups, Coca-Cola retailers mostly owners / operators, Mixed audience of literate, Semi-literate.

We achieved 27,218 attendees.

Creating an interconnecting route, mapping all local communities.

Partnered with key stakeholders in the local community with the aim to drive the training and get maximized value for the programme.

We successfully had activation in 26 cities in Nigeria.

Visible branding.

Recruited new dealers.