Project Name

Lagos Yacht Club Race

Client's Name

Coca - Cola

Project Background

Engage high value target and key stakeholder.

Create a networking platform.

Create the ultimate Coca-Cola experience for members.

Rock Thompson's Role

Strategy and Implementation
Branding and Experiential Marketing
Stakeholders Management
Product Sampling
Event Management
Procurement

Achievements

Delivered a sustainable partnership with members and guests at the event.
Conducted wet sampling
Secured a 2 years partnership with club as official soft drink brand.
Promotions and rewards at the race.
Visible venue branding.

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