
Project Name
Lagos Yacht Club Race
Client's Name
Coca - Cola
Project Background
Engage high value target and key stakeholder.
Create a networking platform.
Create the ultimate Coca-Cola experience for members.
Rock Thompson's Role
Strategy and Implementation
Branding and Experiential Marketing
Stakeholders Management
Product Sampling
Event Management
Procurement
Achievements
Delivered a sustainable partnership with members and guests at the event.
Conducted wet sampling
Secured a 2 years partnership with club as official soft drink brand.
Promotions and rewards at the race.
Visible venue branding.