ORS (Formerly Organic Root Stimulator)

Project Name

Olive Oil

Project Background

Reinforce brand association with the Nigerian Idol platform.

Consumer experience for all attendees.

Brand positioning as a lifestyle brand.

Rock Thompson's Role

To design, build and deploy a state of arts consumer experience hair styling station backstage.

On ground awareness and brand visibility.

To display, sample and sell products on ground.

Achievements

Consumer experience hair styling station was deployed.

Filming of contestants hair make-over (Pre-show).

Strategic deployment of branding materials i.e. Banner wall, roll-up banners.

Turnout sales of over 50,000 were made at every activation.

Successful social media activities of the hair makeover.