Project Name

Smile Networks (NOG 2015)

Client's Name

Smile Communications Nigeria

Project Background

Smile Communications Nigeria partnered with the NOG as the official internet provider for the 2015 conference.

It was a value in-kind partnership and yielded into successful benefits for both parties.

Smile Communication received £45,000 worth of exposure from the partnership as estimated by NOG.

Rock Thompson's Role

Leverage and reinforce Smile partnership with NOG as the official internet provider for the conference.

To create the Smile Experience for attendees.

To promote adequate awareness for the Smile communications.

Product sampling - Installation of free Wi-Fi across all venues.

Networking

Data Capturing

Achievements

We contacted the NOG organisers on behalf of Smile Communications and agree on a value in-kind partnership without paying the sponsorship fees. Smile communications received a £45,000 worth of exposure from the partnership.

Deployed a 9sq meters Smile experience exhibition booth in a strategic location within the exhibition hall. Fully branded, product display shelves, TV, Cocktail stools and tables.

On ground awareness for Smile Communications - Deployment of Smile standees in strategic areas within the exhibition hall, Exterior branding with feather banners and wind dancers, Smile logo on all communication materials at the venue.

Deployment of trained hostesses as brand advocates to educate attendees and drive traffic to the Smile Experience stand. Deployed Smile product leaflet.

We engaged over 2,500 attendees in 3 days.

Product Sampling (Free Wi-Fi installation) - Multiple routers were deployed around the venue. All attendees had the opportunity to experience the Smile internet.

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